Nenhuma futilidade
será permitida

Provoking the thought through ideas propagated by prominent figures in graphic design.

→ Professor
Noni Geiger

→ University
Esdi, UERJ

→ Year
2014

Close-up of a gray brick building with a narrow window vent, a door opening with steps, and a pink sign with white Portuguese text that says, 'Nenhuma futilidade será permitida'.

About the Project

Nenhuma Futilidade Será Permitida" (No Futility Will Be Allowed) was my thesis project for my bachelor's degree in Visual and Product Design at Esdi/Uerj. Developed in Esdi's basement, NFSP was an exhibition project designed to provoke thought through ideas propagated by prominent figures in graphic design.

The exhibition featured fragments of interviews and classic texts spanning from the early 20th century to contemporary times, exploring their various interpretations and developments. These perspectives sometimes converged and at other times diverged, offering a rich multiplicity of viewpoints. Visitors were encouraged to curate their own collections of ideas—those they found most intriguing or wished to discuss further with friends.

The exhibition ran from November 27 to December 11, 2014, attracting approximately 500 visitors.

Pink exhibition wall with white text that says, 'NENHUMA FUTILIDADE SERÁ PERMITIDA' and additional text in Portuguese explaining the exhibit.
An art gallery with bright pink walls covered in text, a small pink pedestal in the center with white papers on top, and this collection of framed texts on the walls.
Pink exhibition wall with printed text and mounted pages or booklets, numbered 10, 15, 16, 17, and 20, in Portuguese.
Pink display table covered with white plastic cable ties or zip ties, with similar ties scattered on top, in a pink-themed exhibit space.
Interior of a pink exhibition space with white and pink text on the walls, displaying numbered documents or pages hung on hooks.
Photos showing the stages of a miniature diorama build, including the wooden structure, interior details, and positioning of small furniture.
Four people are inside a vibrant pink room with text on the walls, looking at bullet points and charts. One person is reading a paper, and three are examining the wall or an exploration activity.
Two people reading pink display boards with white text in Portuguese at an exhibition or museum. The display boards have numbered sections.
Pink promotional poster with Portuguese text 'Nenhuma Futilidade Será Permitida' and collage of various people, including an elderly man, a woman with a beard, and a man in glasses, set against an abstract background.
The image appears to be completely blank or white with no distinguishable objects or features.