I'm currently Lead Product Designer at Arbor, an AI platform that turns long-form videos into branded, multilingual content for enterprise teams.

My work sits at the intersection of product design, design systems, and AI-native product development. I design user experiences, build the visual system and AI-ready foundations that keep the product consistent, and define the standards that enable both engineers and AI coding agents to ship quickly. Since early 2026, I've also been turning many of my own designs into production code, making the distance between deciding something and seeing it live measured in hours rather than weeks.

Before Arbor, I spent several years at Actabl, a B2B hospitality technology company integrating four products: ProfitSword, Hotel Effectiveness, ALICE, and Transcendent. From 2017 onward, I designed products for hoteliers, including concierges, front desk agents, engineers, and general managers.

I believe my contribution as a product design is ultimately about improving people's lives through thoughtful, well-crafted software. Great products emerge when user needs, business goals, and technology reinforce one another, creating solutions that are both meaningful and practical.

How I got here

I began my design journey at ESDI — Rio de Janeiro State University, where I earned my degree in Industrial Design after an academic exchange at NSCAD University in Halifax, Canada.

Over the past 15 years, I've worked with teams across Brazil, Canada, and the United States, contributing to agencies, startups, and SaaS companies. My background spans graphic design, branding, digital experiences, and exhibition design before I found my long-term focus in product design.

That multidisciplinary foundation continues to shape how I approach products today. I care deeply about systems thinking, clarity, and execution. Designing not just interfaces, but the foundations that help teams build better products faster.